1 Website operator and scope
These Terms of Use ("Terms") concern access to and use of https://cura-it.ai/ (the "Website"), operated by Cura.it Intelligence Corp ("Cura.it," "we," "us," or "our"). They describe the permitted use of our Website and its content. If you use the Website on behalf of a business, you must have authority to act for that business to the extent you make any agreement on its behalf.
Please read these Terms before using the Website. Where we ask you to accept them, you agree to the Terms by the affirmative action identified with that request. We will provide reasonable notice of applicable Terms. Nothing in these Terms treats a passive visit as acceptance of a separate pilot, subscription, data license, research consent, or other commercial agreement. If you do not accept a condition for a particular optional function, do not use that function.
The Website is an informational business website intended for adults acting in a business or professional capacity. It does not provide a public shopper-input tool, AI conversation service, customer account, checkout, or commercially deployed enterprise platform. When available, its newsletter form allows voluntary signup for the communications described in Section 6. A newsletter subscription is not an AI or enterprise-service subscription. Separate written agreements are required for any research participation, pilot, evaluation, diagnostic, catalog adaptation or enterprise service we agree to provide. Those agreements govern their own subject matter; these Terms do not replace them.
2 Our work in development
Cura.it is an early-stage technology company building a matching engine for agentic commerce. Our goal is to help enterprise consumer brands and retailers build relevance in agentic commerce by connecting their product portfolios with shoppers' expressed needs and the emotional context they share through AI tools. Our initial commercial focus is the United States.
We are investigating whether expressed emotional context can improve product relevance beyond clearer supported functional information. This is a research hypothesis. Descriptions, examples, concepts, and planning information on the Website do not establish a validated capability, commercially available product, integration access, launch date, or measured commercial result.
An example of a shopper expressing a feeling does not establish that Cura.it infers hidden emotions, diagnoses a psychological condition, or that a recommended product will cause a feeling or therapeutic benefit. Cura.it is not presented through this Website as a medical, mental-health, or psychological diagnostic service.
3 Permission to use the Website
Subject to applicable law and any enforceable conditions governing your use, we permit you to access and view publicly available Website content for lawful informational purposes, including evaluating whether to contact Cura.it about a business matter. You may make reasonable copies for internal evaluation if you preserve relevant ownership notices and do not misrepresent the material or your relationship with us.
This permission does not transfer ownership of our software, brand, documentation, or other materials, or grant access to nonpublic systems. Rights that applicable law gives you independently, including fair use and other statutory exceptions, are preserved.
4 Appropriate use
Do not use the Website to violate applicable law or another person's rights, impersonate another person or organization, misrepresent an affiliation with Cura.it, send spam or malicious content, or obtain information through deception.
Do not attempt unauthorized access to nonpublic systems or data, bypass access controls, introduce malware, disrupt availability, exploit a vulnerability, extract another person's confidential information, or make automated requests that materially interfere with normal operation. Do not remove ownership notices or use our materials in a way that falsely suggests endorsement. Ordinary search-engine indexing of public pages and other access authorized by law or by us are not prohibited merely because they are automated.
If you identify a security concern, report it privately to privacy@cura-it.ai. Do not access, retain, publish, or disclose another person's information as part of a report. These Terms do not create a separate vulnerability-testing authorization or safe-harbor program.
5 Intellectual property and trademarks
As between you and Cura.it, the Website's original content, software, designs, and other protected materials belong to Cura.it or the relevant licensors, subject to any rights retained by third parties and rights granted by applicable law. Cura.it and associated logos and identifiers are used as our brand; these Terms do not represent that any particular trademark is registered.
Except for the permission in Section 3, a separate written permission, or applicable statutory rights, you may not commercially republish, license, distribute, or adapt protected Website materials or use our marks in a way that implies an association or endorsement. Third-party trademarks and product references belong to their respective owners. A reference to a company, product, or AI service does not itself establish a partnership, customer relationship, sponsorship, or endorsement.
6 Communications submissions and feedback
When available, the newsletter form is for voluntary signup for Cura.it's monthly newsletter containing educational market, commerce and shopper-behavior insights and updates on Cura.it's roadmap and progress. The initial subscription does not cover sales offers, research invitations or study participation. It is not a channel for submitting shopper conversations, research responses, customer catalogs or materials for AI analysis. Provide accurate information and only material you are entitled to send. Do not send passwords, payment-card details, government identifiers, biometric identifiers, health information, unnecessary sensitive personal information or confidential third-party material without a suitable arrangement.
You retain your rights in materials you send. Sending a business inquiry gives us only the permission reasonably needed to receive, review, and respond to that inquiry and administer the resulting discussion, subject to applicable privacy and confidentiality obligations. A marketing subscription permits the communications you affirmatively select, as explained in our Privacy Policy. Neither grants us ownership of your materials, an unrestricted commercialization license, permission to train AI models, or permission to use your personal information for unrelated purposes.
Newsletter signup, optional Website analytics and optional email open/link-click measurement are separate choices. Accepting these Terms or Website cookies does not subscribe you to a newsletter or grant permission for email measurement. Newsletter permission and any separate optional email-measurement permission are requested through affirmative selections that are not preselected. Sending a business inquiry or privacy request does not itself subscribe you. You may unsubscribe using the newsletter link or privacy@cura-it.ai and separately request deletion under the Privacy Policy. A newsletter opt-out does not prevent a response to a request or a nonmarketing communication needed for a separate business relationship or legal obligation. Details appear in our Email Consent Terms: https://cura-it.ai/legal/email-consent-terms. We do not use Website submissions or business correspondence to train AI models.
If you intentionally provide nonconfidential suggestions about the Website, we may consider those suggestions and discuss any proposed use with you. No assignment of intellectual property or unrestricted feedback license is imposed through these Terms. Any broader license for customer catalog information, evaluation inputs, or project work must be addressed in a separate agreement.
A Website visit or unsolicited message does not by itself establish a confidential advisory engagement or an NDA. An existing signed confidentiality agreement remains governed by its own terms, and applicable legal privacy and confidentiality duties are preserved. Arrange an appropriate confidentiality agreement before sending proprietary business materials that need contractual protection.
7 Information and third party AI systems
We seek to describe our work accurately, but informational material may contain an error or become outdated. Please contact us if you identify a material error. You should independently evaluate information relevant to a business decision.
Third-party AI systems can produce inaccurate, incomplete, variable, or biased outputs and may change their models, interfaces, availability, and terms. A Website example concerning an external AI system is illustrative unless expressly described otherwise with supporting context. It is not a promise of product placement, discoverability, suitability for every shopper, sales, revenue, or another business outcome. References to research do not establish its results.
The Website does not authorize Cura.it or another agent to purchase products, publish on your behalf, amend your catalog, access your accounts, or make another commitment for you. Any future authority for an automated action must be separately and expressly agreed, with its scope and controls identified.
8 External services and links
If the Website refers or links to an external service, that service is operated by its provider and may have its own terms and privacy practices when you use it directly. You decide whether to follow an external link. Providers that support our Website, email correspondence, or business-updates workflow are addressed in our Privacy Policy; their involvement does not transfer responsibility for our own legal obligations to them. A reference or link does not make an external service part of a Cura.it enterprise subscription. We do not warrant another provider's content or availability.
9 Availability and access restrictions
We may update, discontinue, or restrict a Website feature to maintain security, respond to misuse, comply with law, or change our informational offering. We do not promise continuous Website availability or an uptime service level. Where appropriate and reasonably practicable, we will provide notice of a material change to an optional function for which notice is required. Rights under a separate signed agreement are governed by that agreement.
10 Website warranty disclaimer
TO THE EXTENT PERMITTED BY APPLICABLE LAW, THE WEBSITE AND ITS INFORMATIONAL CONTENT ARE PROVIDED "AS IS" AND "AS AVAILABLE," WITHOUT WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NON-INFRINGEMENT, WHETHER EXPRESS, IMPLIED, OR STATUTORY, EXCEPT FOR WARRANTIES THAT CANNOT LAWFULLY BE EXCLUDED. WE DO NOT WARRANT UNINTERRUPTED OR ERROR-FREE ACCESS OR A PARTICULAR COMMERCIAL RESULT.
Nothing in this Section excludes an express obligation in a separate agreement or excuses a misleading factual representation, a legal privacy or security obligation, or another liability that applicable law does not permit us to exclude. Some jurisdictions restrict warranty disclaimers, and these limitations apply only to the extent lawful in the relevant circumstances.
11 Liability
To the extent permitted by applicable law, Cura.it is not liable for indirect or consequential losses, such as lost business opportunity, arising from ordinary use of this free informational Website, where that category of loss may lawfully be excluded. This provision does not exclude direct losses merely because they involve personal information or a security incident.
No exclusion in these Terms applies to fraud, willful misconduct, gross negligence, death or personal injury caused by negligence, liability arising from a violation of applicable data-protection obligations to the extent it cannot lawfully be excluded, or any other nonwaivable liability or remedy. We do not impose an aggregate dollar cap on Website claims in these Terms. Any allocation of liability for an enterprise engagement must be agreed separately and remains subject to applicable law.
12 Privacy and statutory rights
Our Privacy Policy explains handling of Website and business-communication information: https://cura-it.ai/legal/privacy-policy. The Cookie Policy explains cookies, optional Website analytics and Cookie Preferences: https://cura-it.ai/legal/cookie-policy. Our Email Consent Terms describe newsletter scope and separate email-measurement choices: https://cura-it.ai/legal/email-consent-terms. These notices do not create blanket consent. Cookie choices do not control tracking inside emails, and none of these choices authorizes research participation or AI model training. Required permissions must be obtained separately for the processing concerned.
These Terms do not waive a statutory privacy right, complaint to a regulator, mandatory consumer protection, or another right that cannot be waived by contract. Nothing prevents you from communicating with a government authority or making a disclosure protected by law. These Terms do not impose a general indemnification obligation on Website visitors.
13 Governing law and disputes
To the extent permitted by applicable law, these Website Terms are governed by Florida law, without applying conflict-of-laws rules that would displace mandatory protections. Delaware incorporation does not determine every law applicable to the Website or our operations.
Subject to any nonwaivable jurisdiction or venue right, a dispute arising from these Terms or use of the Website may be brought in the state courts in Miami-Dade County, Florida, or, if federal subject-matter jurisdiction exists, the United States District Court for the Southern District of Florida. To the extent an agreement to venue is enforceable, you and Cura.it consent to those courts for such disputes. Mandatory law may permit or require a different forum.
These Terms do not require arbitration, waive class or representative actions, shorten a statutory limitations period, or require you to complete an informal dispute process before exercising a legal right. You may contact us to try to resolve a concern voluntarily; doing so does not toll a deadline unless the law or a separate agreement provides otherwise.
14 Changes to these Terms
We may update these Terms by posting a revised version and its effective date. Changes apply prospectively. Where applicable law or the nature of an optional function requires notice or renewed assent, we will provide that notice or obtain assent before relying on the changed provision. A Website update does not unilaterally amend an existing signed NDA, pilot, research, or enterprise agreement.
15 General provisions
If a court holds a provision unenforceable, the remaining provisions continue to the extent permitted by law. A failure to enforce a provision on one occasion is not a continuing waiver. No provision creates an agency, employment, partnership, joint venture, or fiduciary relationship merely through Website use.
These Terms concern only their stated Website subject matter. A separately executed agreement governs the services or materials it covers. We do not use these Terms to obtain ownership of a visitor's independent work or to expand permissions concerning personal information beyond applicable law and valid notices and agreements.
16 Contact
Business mailing address: 3206 NE 2nd Ave #1152, Miami, FL 33137, United States
General and legal questions and security reports: privacy@cura-it.ai
Privacy requests and marketing opt-outs: privacy@cura-it.ai
Website: https://cura-it.ai/
Effective date: November 13, 2026
Last updated: November 13, 2026